Who we are

We are seasoned leadership consultants and coaches who believe that people can change if they want to, and that power is a gift to be used virtuously for the benefit of others.

We are uniquely prepared to guide business leaders into greater self-awareness and the finesse needed to succeed in multicultural settings.

Our team is lean and focused, capable of helping you to drive change in your organization by leveraging our expertise in cultural intelligence and leadership formation.

Our grasp of deep Thai culture and Thai leadership values is unmatched in the industry.

What we do

We come alongside you and listen well. We want to understand you, your organization’s mission and values, your pain points, and what success will look like from your perspective.

From day one our goal is to work ourselves out of a job by designing and delivering developmental approaches that empower you and your teams to take it from there, to drive positive changes in workplace behaviors that will impact the bottom line and endure long after we’re out of the picture.

Our Team

Larry S. Persons

Founder and CEO

Author of the groundbreaking book, The Way Thais Lead: Face as Social Capital (2016), Larry is a leadership development expert specializing in multicultural contexts. With over 35 years of experience living and working in Thailand, Larry has exceptional command of the Thai language and an insider’s understanding of Thai culture. He holds a PhD in Intercultural Studies and teaches “Culturally Intelligent Leadership” to EMBA students at Sasin Institute of Business Administration, Chulalongkorn University.

Ginny Persons


A marketing and business development expert, Ginny has 30 years of experience in Fortune 500 companies with 19 years at the director level. She holds an MBA in marketing and finance from the Weatherhead School of Management. Ginny has worked cross-culturally in India, China, Mexico, Central America, South America and Europe.

Why is CQ important?

In a wilderness you need survival smarts. Right? You look around and almost everything is unfamiliar—even life threatening.

Jungles are like that. Have you ever hiked alone in a tropical rainforest? I have. The canopy above is incredibly dense, the path below soggy, the birdcalls and the bellowing of bull monkeys haunting, the terrain unforgiving, and the path at times barely discernable.

You think, “It’s exciting to be here, but when the sun goes down I plan to be in a warm tub before going out for some great food.” Why?

In a wilderness your very survival is at risk. Exciting to visit, but what if you had to live there? Would you thrive?

Culturally speaking, the world is a jungle. To do global business, you need cultural smarts. You may not think you do, but you do! If you’re doing business across cultures, you and your people must become culturally intelligent.

We can help you get there. Let’s prep for life in the jungle.